Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers.
- The terminologies used: Demand Side Platform (DSP), Real-Time Bidding (RTB), Ad exchange, Ad network, Supply Side Platform (SSP), Agency Trading Desk (ATD
- The mobile platforms used: Mobile Web and In- App
- The currency terminology being used: Pay Per Click (PPC), Cost per Impression (CPI), Cost per Action (CPA), Cost per View (CPV), Click-Through Rate (CTR), Cost per Mile (CPM), Conversion Rate (CR), Install Rate (IR)